polymath
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data scientist
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leader
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speaker
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product designer
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mentor
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strategist
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engineer
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founder
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polymath 〰️ data scientist 〰️ leader 〰️ speaker 〰️ product designer 〰️ mentor 〰️ strategist 〰️ engineer 〰️ founder 〰️
👋 Hey, Jonathan here.
I started my career founding Storenvy, raised $7M, and scaled it to support over 100,000 merchants and selling to Alibaba. Since then, I’ve worn many hats as a CEO, CTO, Head of Data, Head of Marketing, Head of Product and EIR at a VC. I’ve helped lead companies like MUD\WTR to a $120M valuation and 10X revenue growth.
Being a solo founder required me to become a master of many areas. I specialize in helping startups take projects from Zero to One, leveraging deep expertise in intuitive user empathy, strong product sensibilities, data-driven strategic thinking, UX/product design, creative direction, and growth. I’ve mentored and advised 150+ companies, helping them navigate the complexities of the startup world.
I’m currently taking on clients in both advising and business intelligence development.
I’m based in Kansas City, MO, after 11 years in the SF startup scene. When I’m not working, I enjoy playing music, being a father, and running my art deco-themed Burning Man camp, The Hotel Lobby 🛎️.
P.S. If you meet me out there, you might hear someone call me Diamond 💎.
Advisor, Entrepreneur in Residence, E-commerce Tech, Data Engineering, Founder Advising, Product-Market Fit
Entrepreneur in Residence, Advising, Analytics, Fundraising, Product-Market Fit
CTO, Head of Product, Shopify, Subscriptions, Analytics, Data Engineering, Customer Insights
CEO, Product, UX, Engineering, Business Development
Head of Marketing, Advising, Growth, Leadership, Data Science, Product Advising, Customer Insights
CEO, Solo Founder, Head of Product, Engineering, Data Analytics, Fundraising
Head of E-commerce & CTO, Shopify, Leadership, Marketing, Branding, Data Engineering, Analytics, Customer Insights, Physical Product Development
Advisor, Strategy, Executive Coaching, Dashboarding, Data Science, Product Design
Interim Head of Product, UX Design, Product Roadmap
What People Are Saying
What I Do
What I Do
Startup Leadership & Mentoring
I help startups grow from the ground up. With 15+ years of experience, I provide strategic insights and mentorship. From aligning teams to coaching founders, I offer the guidance needed to scale successfully.
Data-Driven Strategy & Analytics
I create and implement strategies based on data. But first we need the data. My expertise includes building analytics systems, building custom dashboards, and deriving business insights to unlock growth and drive informed decisions.
Finding Product-Market Fit
Helping startups identify and achieve product-market fit through strategic customer research, user feedback, Jobs-to-be-done, and iterative product development. Specializing in validating market needs and aligning product offerings with real human needs.
Product Management & Design
With a deep understanding of user behavior, I provide feedback on or design intuitive UX that addresses potential user challenges. My approach to product management includes strategic roadmapping and prioritizing features that demonstrate product-market fit.
Technical Leadership & Engineering
I guide technical teams with a focus on innovation and efficiency. I have extensive experience in software engineering, technical architecture, and managing large-scale projects.
Branding & Market Positioning
Crafting compelling brand narratives and positioning strategies that resonate with target audiences and speak to the individual user.
Raising Seed Capital & Pitch Coaching
Expertise in helping startups raise seed capital with compelling pitch decks and effective presentation strategies. Specializing in pitch coaching, deck outlining, and review.
E-commerce & Marketplaces
Expertise in building and scaling e-commerce platforms and online marketplaces. Knowledgeable in growth hacking, customer acquisition, and retention strategies.
Talk to Me on Clarity
Skills
Leadership
Product & Brand Strategy
UX Design
User Empathy & Psychology
Platform-Thinking
Marketplaces
Branding
Creative Direction
Data Analytics
Fundraising
Startup Mentorship
Ruby on Rails
DBT
Snowflake
BigQuery
Interests
Applied AI
Personal Health & Wellness Data
Platforms & Marketplaces
Live Music
Vinyl Records
Theater